At Traverse, we don’t believe growth happens by chance. It takes dedication, hard work and most of all — structure. Our structure is based off of the philosophies in Scaling Up. The goal of this program is to help you ” turn what feels like an anchor into wind at your back “. When the steps are studied and followed you will be able to create “a company where the team is engaged; the customers are doing your marketing; and everyone is making money.”

The structure we put in place has been honed and perfected over decades of coaching tens of thousands of CEO’s to not only reach their goals — but to understand what their goals should be.

The Four Decisions Business Assessment technique helps prepare you to make the most of the four critical decisions facing every business leader:

Attract and keep the right PEOPLE

  • Become a magnet for A Players who are dedicated to your goals
  • Increase accountability and results
  • If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team?

Create a truly differentiated STRATEGY

  • Clarify your core values
  • Discover your SWOTs and trends
  • Determine your 3-5 year key strategies to catapult your growth

Drive flawless EXECUTION

  • Learn and apply the Rockefeller Habits 2.0
  • Create a culture of accountability
  • Fine-tune processes to run without drama

Have plenty of CASH to weather the storms

  • Accelerate cash flow to fuel your evolution
  • Improve your sales cycle and make sure you are never short on cash